about the founder
Our Mission
Is simple yet powerful: to empower BIPOC women to overcome barriers, rewrite their narratives, and achieve unapologetic personal growth.
.Because we owe it ourselves to heal, grow, and thrive.
Our Story
It all began with our healing journey. We had to look at our past, give ourselves the grace to heal generational trauma, and break cycles. We turned our so-called “bitterness” into the catalyst for the change we needed. Now, we're on a mission to help others do the same. After all, real change is an inside job.
The Vision
Picture this: you're safe, empowered, and thriving in a community that gets you. Your mind, body, heart, career, and community are all connected.
.Let's transform this vision into reality and enter your era of healing.✨
our core values
Authenticity
Being honest and candid.
Agency + Empowerment
Giving others the tools to make the decisions that are right for them
Community + Allyship
Enabling one another to heal, achieve, and succeed
Passions - Reading, coffee, music, Destroying the patriarchy and travel. Advocacy as a National Storyteller for Planned Parenthood.
Education - I hold an ASSOCIATE of Sociology from Cypress college, a Bachelor of Arts (BA) in Sociology from California State University, Long Beach (CSULB) and a Master of Business Administration (MBA) with a concentration in Dispute Resolution from Pepperdine University.
I'm Atalie Oliva, and I use She/Her pronouns. I take pride in my identity as a Latina, but before I continue, I want to acknowledge that I am a lighter-skinned Latina. It's crucial for me to recognize that this has come with some privilege in certain spaces. I recognize that my experience can differ significantly from that of Black, Indigenous, and Women of Color (BIWOC) with darker skin tones. I understand the importance of recognizing and addressing colorism in our communities.
As the daughter of immigrants, I often received conflicting messages about my role as a woman. I grew up in South Gate, CA, in SELA (South East Los Angeles), a community where harmful narratives about ambition, success, and work were prevalent, and influenced by patriarchal ideologies.
In my early 20s, I used to listen to Le Tigre's music, dream about buying clothes from American Apparel, and admire Sophia Amoruso's rise with Nasty Gal. I wanted to be just like her when I got older. However, I didn't realize that I was aspiring to be something that didn't align with my true self—the Girlboss movement did not acknowledge my unique experience.
The Girlboss image is exclusive and frequently ignores the distinct experiences of us who don't fit into conventional norms or stereotypes. Furthermore, it fails to acknowledge those of us who encounter challenges in advancing our careers, especially when we carry the burden of generational trauma.
That's precisely why I created "The Bitter Woman" to challenge and rewrite these harmful narratives. We are here to offer valuable resources, tools, and education that genuinely take into account these unique perspectives.
Together, we go from bitter to better.
We reject systems, beliefs, and structures that don't serve us. Our time is more valuable than a paycheck, and we are not defined by our successes.
Ode to My Abuela Milagro Romero
Words will never do her justice. She is not only the strongest woman I know but also my best friend. I dedicate this platform in her honor because, during her upbringing, she was denied access to education simply because she was a girl. We aim to heal generational trauma and empower ourselves, all in her honor.